This campaign strives to reach its target audience through the use of social media channels, especially Facebook and Instagram in order to include pictures and to link the equipment in the photos to the Wilson Website; also through the use of Twitter channels, groups, and hashtags in order to share links and news of the launch. A possible partnership with a tennis or athletic equipment blogger who will plug the new collection on their websites and social media platforms will also be included. Press releases will be sent to Inside Tennis, Tennis Week, and Tennis Magazine as well. This campaign will encourage tennis players and fans of all ages to "seize the game" and look good while doing it while also creating a positive image for Wilson.

This campaign strives to reach its target audience through the use of social media posts (especially Facebook in order to target parents of children), advertisements in the local papers, and posters to be distributed at local elementary schools. The campaign objectives include an increase in overall attendance at Blanton, an increase in young children's attendance at Blanton, an increase in children's knowledge and interest in art, and encourage young individuals to challenge the creative status quo. The encouragement Blanton will provide through this campaign will maintain the already positive and inclusive reputation the museum has.

This campaign strives to reach its target audience through the use of social media posts such as Instagram and Facebook in order to showcase images of The Hangout's interior and exterior, advertisements in the local papers & magazines, articles about a new small business opening in local papers, and the use of micro-influencers who visit the new bar & brewery. The campaign objectives include an increase in attendance at The Hangout, an increase in publicity for the new business, and an increase in revenue for The Hangout in order to expand locations and advertising efforts.